Tin tức & Tư liệu SEO (Search Engine Optimization), cập nhật các tài liệu uy tín và tin tức mới nhất
"Knowledge is like drugs -- if you have it, you share it with friends"
Anonymous
Anonymous
- Search Engine Optimization (SEO) with Google "Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation"
- Search Engine Optimization Starter Guide! by Google
- http://www.google.com.vn/webmasters/docs/faq.html - Hướng dẫn chính thức, bằng tiếng việt từ Google, còn đây là tài liệu SEO Tiếng Anh
- Làm sao để biết website của bạn có thân thiện với Google: Webmaster Guidelines với 3 phần chính Design and content guidelines, Technical guidelines, Quality guidelines
- http://www.google.com/intl/vi/webmasters/docs/guidelines.html
- http://guides.seomoz.org/beginners-guide-to-search-engine-optimization - Chưa có tài liệu nào chi tiết, dễ hiểu và trình bày đẹp như vầy. Tôi dùng tài khoản Pro, tài liệu hay thì rõ là hay nhưng trình bày không đẹp như thế, chỉ được cái cho download bảng Ms Word về để tiện in ấn
- http://www.wordstream.com/blog/ws/2009/08/05/seo-title-tag-formulas - Công thức viết tiêu đề và description
Xu hướng ngành SEO
- Why the SEO Industry Changes So Often : Spammers, Social Media, Search Technology and New Constant Innovation
- The Next Generation of Ranking Signals : Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page - Bài này có nói luôn mấy năm trước đã update những phần nào
- SEO Factors and Trends: What happened in 2010 and what to expect in 2011 : Local Search, Branded Search, Website Speed, Click-through - bài hay, nên đọc để hiểu xu hướng
Cập nhật tháng 8.2011
- Another Google Toolbar Pagerank Update? (18 July 2011)
- Google Wipes Out Any Site On CO.CC : hãy cho tôi biết bạn của bạn là ai, tôi sẽ cho bạn biết bạn là người thế nào. Dùng chung TLD domain, hosting với spam thì cũng bị hậu quả như họ : "if we see a very large fraction of sites on a specific freehost be spammy or low-quality, we do reserve the right to take action on the freehost as a whole."
- Beyond PageRank: Graduating to actionable metrics - thông báo chính thức từ Google: đừng quan tâm nhiều đến PageRank
Cập nhật tháng 5.2011
- Don’t put all your eggs in Google’s basket. - Phỏng vấn Expert SEO , Matt McGee, Search Engine Land’s Executive News Editor and the editor of her sister site, Sphinn : Đọc bài này thấy các công ty lớn ở Việt Nam chẳng khác gì công ty ở Mỹ, gặp rất nhiều lỗi cơ bản về onsite, cũng phải thuyết phục nhiều phòng ban trong quá trình làm việc để họ sửa "SEO is all about trust. "
- Tư liệu SEO cho website thương mại điện tử : How Amazon.com Became the SEO-Smartest Retailer Online
- Digital Advertising and Common Sense: Duncan Watts, a principal research scientist at Yahoo: It showed data about how there is this massive effect that search ads have on visits to the website, online purchasing, and in-store purchasing. You look at these numbers and think, “Wow, search ads are way more effective than display ads. Why would I bother with display ads?” - bạn này mồm năm miệng mười về đo lường hiệu quả tại đây
- How Much SEOs Spend On Education & Learning ~ Many spend well over $2,500 annually while many also won't spend a dime on education. http://goo.gl/47BP8
- Google nói phét giỏi chứ làm còn kém hơn Bing ~ It became abundantly clear that Panda does not work by filtering out individual low quality content as was originally implied. It works by punishing entire domain names if an undetermined percentage of the content on that site meets the undefined "low-quality" criteria. http://goo.gl/xg2yw
- Google Farmer update : tiếp tục nóng bỏng
- Hitwise Data Pegs Panda Impact On Demand Media Sites At 40% :Demand Media sites have suffered an estimated loss of about 40% of overall Google traffic since the Panda/Farmer update took effect. That’s according to new Experian Hitwise statistics measuring outbound traffic from Google to other sites, and reported today by Forbes http://goo.gl/8tb2V
- Testing Google's Panda algorithm: CNET analysis ~ Google visualized: Top Web sites like Wikipedia, Amazon.com, YouTube, and IMDB are red and orange. Less popular sites, in blue and violet, were less visible on Google's first page. http://goo.gl/ku4Mw
- Google Panda on its way to Europe
- Danh sách các thương hiệu to nhất thế giới bị ảnh hưởng ~ Google's algorithm change creates brand winners and losers
- Panda Update: Google Lowers The Boom On eHow.com
- Winners & Losers As Panda Goes Global? eHow, Bing’s Ciao.co.uk & More
- Mất một nửa traffic do Google, chả vấn đề gì - What Do You Do When Google Cuts Your Traffic In Half? http://goo.gl/JdFpx
- SEmrush lợi hại quá - Which News Sites Have the Most Keywords in Common with eHow? http://goo.gl/60mF0
- Japan quake : Google created a person locator application within hours of the earthquake Friday. On Saturday, Bing launched a fundraising campaign on Twitter, offering to give $1 to quake relief for each retweet. That campaign drew heavy criticism from Twitter users, who accused Bing of using the earthquake to promote itself - không phải lúc nào social cũng tốt, xem chi tiết
- Real time: New: Topsy Launches Real-Time Video Search
- Compete: Bing Powered engines (Yahoo! and Bing) continued to increase its share of market to 30.8% - hình thành đối trọng với Google tại Mỹ
- Whitelists? Exception lists? - Google’s Matt Cutts: What I think most people talk about [when they ask about whitelists], “Is there is some type of overriding, you are golden, you can never be touch, either philosophy or list.” And to the best of my knowledge, there is nothing like that.
- Google Farmer Update: chủ đề nóng nhất trong tháng này - Google bắt đầu cải tiến thuật toán và có kẻ phải khóc lóc nghiến răng
- Google Penalizes Forbes For Selling Links, Again - Seroundtable
- Google's Farmer Update Live: 12% Of Google's Results Forever Changed
- Google’s Farmer Algorithm Update & How It Affects You - Agent Seo
- Google Revamps to Fight Cheaters - The Wall Street Journal
- Where, Why, When & How To Benefit From Google’s Farmer Update - Search Engine Land
- More Farmer Update Winners, Losers: Wikihow, Blippr & Yahoo Answers - Search Engine Land
- Google: We’re Working to Help Good Sites Caught by Spam Cleanup - Wired
- Finding more high-quality sites in search - Google Blog
- 3 Reasons Why Google’s “Farmer” Update is a Good Thing - Marketing Words.
- Google Stars Sunset As Block Results Take Over - Search Engine Roundtable - This feels like a cat and mouse game. Google has blocked results, Google drops blocked results, Google adds starring results, Google drops starring results. Google is known to constantly test new user interfaces and swap them out for new and even old tests after determining they are unhappy with how searchers interact with those changes.
- Google's Farmer Update: Analysis of Winners vs. Losers - SeoMoz : danh sách một số kẻ khóc lóc nghiến răng : business.com, answerbag.com, articlesbase.com..
- Is the Huffington Post Google's Favorite Content Farm? - Seobook : Google seems to have reached the conclusion that since many of their users are looking for pirated eBooks, quality search results means providing them with the best directory of copyright infringements available.
Cập nhật tháng 2.2011
- Social Search
- Google Updates Social Search
- Google’s Search Results Get More Social; Twitter As The New Facebook “Like”
- Google Social Search Needs Better Management
- A Tweet's Effect On Rankings - An Unexpected Case Study
- Google On Designing Mobile Friendly Website : Currently only traditional phones are supported with special useragent strings within Googlebot-Mobile, not smartphones (this may change)
- Vụ JCPenney : Google sẽ khó quên những câu này "Google’s stated goal is to sift through every corner of the Internet and find the most important, relevant Web sites. Does the collective wisdom of the Web really say that Penney has the most essential site when it comes to dresses? And bedding? And area rugs? And dozens of other words and phrases?"
- Google’s Action Against Paid Links Continues: Overstock & Forbes Latest Casualties; Conductor Exits Brokering Business - Google ra tay, nhiều ông kẹ dính đòn
- JCPENNEY RESPONDS TO NYT AND GOOGLE : JCPenny lên tiếng và được nhận xét "I was initially confused by the “these included links from our 1.4 million Facebook fans…” I interpreted that to mean “we have 1.4 million facebook fans who all created a link to our site from theirs – 1.4 million links… And I went WTF"
- New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google
- JC PENNEY HAS A BIGGER PROBLEM THAN PAID LINKS
- SEOs Discuss The J.C. Penney Public Google Penalty
- The Dirty Little Secrets of Search lưu ý là bài này có nhiều trang, cần đọc hết
- The JCPenney Situation Is A Symptom Of A Bigger Disease
- Matt Cutts: Chase What Google Is Chasing After
- SEOs Discuss The J.C. Penney Public Google Penalty
- Vnexpress cũng vào cuộc, chịu khó dịch bài từ NYTimes "Bí mật tăng hạng website đen tối trên Google" tuy không đủ chi tiết và theo được cả dòng sự kiện, có lẽ đây không phải là chủ đề thích hợp cho số đông người đọc.
- New Chrome extension: block sites from Google’s web search results
- Google Moves Ahead With Its ‘Content Farm’ Campaign
- Tháng này Bing, con đẻ của Microsoft cãi nhau to với Google. Google bảo Bing ăn cắp kết quả tìm kiếm, Bing cãi không ăn cắp, chỉ thu thập dữ liệu từ toolbar.
- DIY SEO: Create Your Own Keyword Tracking Master Feed : công cụ Yahoo Pipes này ngoài việc sử dụng để phục vụ SEO, nó còn giúp bạn tổng hợp nhiều RSS lại thành một RSS mới, cái này rất lợi hại nếu bạn làm việc nhiều với tin tức.
- Bing chiếm 27% Search Market, theo Hitwise thống kê thông qua 10 triệu người dùng Internet của Mỹ. Trong vòng 1 tháng, Bing tăng 6% thị phần, với điểm “success rate” là 82%, trong khi Google chỉ 65%. Dĩ nhiên là Google không không đồng ý, Matt Cutts đã phản pháo lại thông qua Buzz "Hitwise later confirmed to me that they don't know whether the user actually clicked on a search result or just went to a completely unrelated site. Given all that, I'm surprised to see Hitwise is still pushing this metric and still calling it "search success rate." I'm also surprised that Computerworld turned that into "Bing searches more accurate than Google's."
- Google Says Search Quality Improved With New Spam Detection : Google has recently released a new spam detection classifier to help prevent “spammy on-page content” from ranking highly in the Google search index. -- Official Google Blog: Google search and search engine spam
- First Google Toolbar PageRank Update Of 2011 : This is the first toolbar PageRank update of the year, and arguably the first one in almost 9 months.
- The Top 5 Google Operators Every SEO Should Know : Nhiều người sử dụng Google cả chục năm (như tôi) mà chưa chắc đã biết
- Tilde (~) Search Operator for Real Time Search
- Ever got a flood of traffic from single Bing keyword? : I'm seeing over 3000 organic referrals for a single longer tail keyword that normally would get maybe 3-4 a day.They are coming from all legit IP's, I figure it's some sort of Bing suggestion or something?
- Mobi Search: Does Your Local Mobile Search Strategy Suck? : On average, each site experienced a 500% growth in mobile visits from search over the past year
- E-commerce: Magento SEO và một nhận xét tin cậy từ chuyên gia: Most of my colleagues tend to opt for Magento - I have 3 clients on the platform and (once optimised), it's good. It's not SEO friendly "out of the box" though and needs some SEO implementation. That though, is easy.
